Role overview

As our Growth Marketing & Community Builder, you'll be at the forefront of shaping how engineers and product teams discover and engage with balenaCloud. We're looking for someone who doesn't just execute, but challenges our existing approaches to marketing and community building, actively seeking out and implementing innovative ways to connect with our audience.

You'll be instrumental in adding a strong community-led growth dimension to our existing assisted product-led growth model, nurturing our vibrant community, and empowering technical users to achieve their IoT/Edge fleet management goals.

Responsibilities

• Drive top-of-funnel initiatives to boost brand awareness and empower our community to learn, contribute, and expand

• Collaborate with partners to structure and execute joint communication campaigns that amplify our reach and value

• Define and implement a community-driven social media strategy, focusing on engagement, awareness, and content dissemination to attract and nurture our technical audience.

• Contribute significantly to optimizing our website and other online touchpoints, working closely with relevant internal teams, to clearly articulate Balena's value proposition, improve user discovery, and support community growth.

• Attract more users to Balena through effective SEO strategies and other relevant channels.

• Drive online community engagement across various relevant platforms and channels, including social media and dedicated forums

• Inspire and facilitate User-Generated Content (UGC) by creating opportunities for users to share expertise, solve problems, and contribute their experiences

• Nurture our user base through targeted email campaigns, insightful newsletters, and other direct engagement channels

Qualifications

• Fluent in spoken and written English, with exceptional communication skills

• Strong foundational understanding of engineering concepts and the software development lifecycle, enabling you to effectively communicate with and understand our technical users

• Familiarity with key developer collaboration tools and platforms, including GitHub.

• Ability to work independently, demonstrate proactivity, and maintain excellent communication in a 100% remote setting.

• You should be able to think and work from first principles, clearly communicating the “why” behind the work that you do.

• Ability to make complex topics easy to understand

• Experience of speaking at events and webinars

• Good understanding of SEO and web analytics

• Willing to travel to attend relevant industry events

Preferred

• Experience in community management, developer relations, or technical marketing within a SaaS and/or IoT context.

• Knowledge of developer concepts and tools, such as Docker and APIs, as well as an understanding of the components of IoT

• A track record of fostering authentic community engagement rather than simply broadcasting messages.

Benefits

• Competitive salary

• Autonomous vacation allowance

• 12 weeks maternity and paternity leave for new parents

• Equipment of your choice and hardware for side projects

• Books of your choice to help you in your work

• Annual company gathering in an international location, Balena Summit 2024

• Working with a talented and globally distributed team

• Flexible schedules by default

Who we are

Balena is a highly distributed team that has embraced a remote-first approach since 2013. We are a group of individuals from across the globe working together to achieve our mission: “Enable people to leverage technology to address the real world challenges of our time.”.

Balena wants to do good in the world and here is our why. Our focus is on enabling team members to be the best they can be rather than controlling what everyone does from the top down, and this creates challenges that require just as much creative thinking as our product.

How we work

• We have been remote-first since 2013 and have just team members in different corners of this world - they need to be supplied, happy, aligned, fulfilled and paid, and they need to be able to work and communicate asynchronously

• We like to think from first principles and are usually resistant to using ready-made solutions unless we deeply understand the rationale,

• We organize ourselves based on the best use of our collective abilities to solve our highest priority problems at any given time, rather than by a strict hierarchy, read more about our Intentional Work Framework

• We practice radical candor and transparency with open, honest, and clear communication

• We’re not afraid to fail as long as we learn from our mistakes

• We’re always looking for common patterns that allow us to reduce complexity

• We embrace short-term pain for long-term gain, building products that will stand the test of time

• We operate legal entities in three countries, but want balena to operate as a global whole where geography doesn’t matter

Does any of this sound interesting to you? Work with us and we will offer you the opportunity to add value by finding and solving problems while constantly learning your craft. We will enable and support your growth, but you should also be open and flexible to figure things out on your own.